Cinema 4D, Innovative Show Designs and the Super Bowl!

ISD (Innovative Show Design) was tapped to create the commentator sets for this years Super Bowl. The company used MAXON CINEMA 4D for its pre-visualization work on each virtual set mock-up, including texture and animations (usually video screens, lights and camera sweeps). CINEMA 4D is also used for lighting (XPresso in particular). For lighting, they start with an understanding of the “real” methods the show will use for lighting; and move forward to build imagery showing lighting that uses the same color temperatures, intensities, directions, etc. They can even show lighting as it will look from the same lighting instrument that will be on the final set using a library of lights controlled by XPresso; so anything that particular light does in the rendering will be what the light can really do. All of this takes place prior to the actual physical set being ordered and manufactured. ISD also managed the on-site set-up to ensure everything marked exactly to the pre-approved plans.