Are you ready to lead the tribe?

I just finished reading (actually hearing since I picked up the audiobook!) a book that has inspired me beyong measure. The book titled “Tribes: We Need You To Lead Us” by marketing guru Seth Godin is a journey into the world of web 2.0 marketing ideas. How does this play into filmmaking you might ask? As it becomes more and more difficult to find distribution for your film because of the influx of films being made we need to think outside of the box time and time again.

The book is filled with case studies of extremely successful entrepreneurs such as Gary Vaynerchuk of Wine Library TV who took what he knew best and had a passion for (wine) and turn it into a cult like following. His live online show draws tens of thousands daily. The key? He loves what he does and believes in it. He is not trying to make you buy something but helping to inform you about wines. A lesson for us all.

I can’t recommend this book enough. If you are on iTunes look for the book. Although you missed the $0.95 special it is still only $5.95. Hmm Starbucks or expanding your mind?

Filmmaking Central Episode 37 2005

Hi gang, today I had the pleasure of interviewing Mark Steven Bosko, author of “The Complete Independent Movie Marketing Handbook”. This is a must listen!